As I said in my last post, this post will be dedicated to the key terms: domain age, PR, inbound links, traffic rank, indexed pages, site value and estimated Text-Link-Ad value. These are categories featured on the dnScoop.com domain name value tool. Here goes…

Domain Age-

This is the age of the domain name you’re checking. Domain names are like good wine (especially the Australian varieties) -they get better with age. The older your domain name the more highly it is considered by search engines like Google, Yahoo and Live.

PR (PageRank)-

“PageRank is a link analysis algorithm that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of “measuring” its relative importance within the set.”

That’s the geeky (technical) definition of PR. The way I look at PR is simple: the higher the number the more reputable the site and likely, the more backlinks.

Inbound Links-

Is another name for backlink. Either way it means link to your site from another site. These are important as they are really another entry point for visitors and search engine robots. The higher the PR of the site that links to you the better ranking you’re likely to get too.

Traffic Rank-

Is what Alexa ranks your site compared to any other site in the world based on traffic. Take Google for instance, it’s ranked as number three in the world as I type this.

Indexed Pages-

Are the pages that are indexed by the major (and minor) search engines like Google, Yahoo and Live. The more pages you have indexed, the more a search engine can mine through to supply to a search query.

Site Value-

“This value is calculated based on several factors shown above, including: Links, Traffic (Alexa), age of the domain, site category, domain keyword popularity, and overall occurrences of the domain name on the web.”

Text-Link-Ads Value-

Text-Link-Ads is a 3rd-party site that posts text link ads on participating publishers sites for a fee calculated on many of the above variables. Generally, the higher your PR, traffic, this-that-and-the-other, the more you’ll earn per month through Text-Link-Ads.