MAKING a name for your business in a national market is never easy. It’s even harder when you’re a small start-up company based at Ballarat in regional Victoria.

Sometimes a lateral approach to the market can help - such as providing a free service to get your name out there and get potential paying customers hooked.

That small start-up, Imaging Associates, decided that a web 2.0 tool could help give them that edge. Imaging Associates provides a specialist service and software to help professional digital photographers calibrate their computer systems.

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