Tonight, I really secured value in a transaction I made.

Indian food was on the cards for dinner so a local placed was called as; 1) it’s only a 10-minute walk away, 2) the food is top-notch, 3) well-priced and 4) the service is extremely personal and friendly.

These variables play on the value-exchange-model theory of physical, psychological and economical contribution vs. outcome. I look at value-exchange as being a simple study of return-on-investment (ROI.)

What really cements value-achieved for me, is making a comparison to another Indian take-away in my area -this hits it home. This other take-away requires a longer walk, the food is comparable, as is the price, but the customer service is far inferior.

This shows that the end product and price really had little bearing on my decision. Instead, physical and psychological elements took precedence.

Now I think back on it, the physical aspect is quite immaterial as I’d go back solely on the customer service face.

Excuse this random post. Just had a moment of inspiration!

Pajago