Why do people think marketing is just advertising? Admittedly, marketing is often a misused term.

I just discovered this definition and I like it: “marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to satisfy customers.”

Also, to answer the age-old question of, “how should I promote my X?” -do your research as to who to promote it to before you ever think about an advertising campaign. What good is it asking such a general question when it could be easily answered yourself, by simply knowing your target markets eye-balls and purchasing behaviors?

Pajago