MySpace: An extension of a real-life community.
MySpace is one of the first appliances of the Web 2.0 movement. MySpace is an online, social community that allows people to interact with one-another, host a personal profile and add friends to your profile. (This is a basic overview of MySpace as it’s so much more.)
Web 2.0 is the label for the second generation of the internet. Characteristics of Web 2.0 include social networking, user-generated content and open-source (user-editable) software. MySpace is mostly user-driven.
Being an active user of MySpace I can vouch for how addictive and fun it is. To me, the site doesn’t have a hell of a lot you can do, but I have found myself dabbling in it for hours on end. Of the things there are to do there is messaging, commenting and adding friends, searching bands, books and other entertainment, creating social groups, contributing to forums –all types of fun stuff.
Networking with existing friends is one of the main drawcards of MySpace. At one stage I had a group of around 20 “offline” friends added to my personal profile and we would message one-another, comment each others blogs and photos and so on. Now let me share an experience I’ve had on MySpace that I think has direct reverence to a theory known as Power of Context.
You’ll have to wait for part two though.


[…] marketing and promotion opportunities, its primary use is still showing off, self-expression and what’s-up communication. There are a lot of social networking sites nowadays, of different sizes, features and level of […]