I was looking up definitions of brand the other week and Google found me this website for NZ marketing firm, Yellow Pencil.

The site is pretty cool on the whole and the business seems pretty neat. What I really enjoyed is the brand glossary section. Here sits an extensive list of key brand related definitions. Very expert information and uber-easy to follow.

My favourite definition is humble, branding:

Selecting and blending tangible and intangible attributes to differentiate the product, service or corporation in an attractive, meaningful and compelling way.

Check out the site. It’s cool and you might learn a thing or two on brands.

Pajago

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