Long has there been a romance of going to the bottle shop; picking out a bottle of wine with some fancifully designed label; consuming its content; and putting out the bottle with the recycling or worse, straight into the trash. These aesthetically pleasing glass bottles were recently challenged by the cleanskin brigade, great, because they do away with all the unnecessary labels and marketing expenditure and carry over a lower price to the consumer.

Other innovations in the wine industry include, of course, the invention of screw-top bottles and synthetic corks. All of this considered, we are still drinking from the bottle. Heavy glass bottles that sure, can be recycled but still require a lot of energy in their production and recycling. There has to be a better, more environmentally friendly way, right?

Tetrapak, the same Swedish company that revolutionised the fruit juice market, have done just that. They have invented a design called tetraprisma which is a multi-layer carton with a screw cap.

An early-adopter of this technology in the Australian wine industry is Andrew Pease Wines which reported the following to SMH about the logistical efficiency of the tetraprisma design:

“A standard six-metre container holds 1176 cases of wine, including 10,584kg of wine and weighing 18,816kg overall. With tetraprisma that same container holds 1575 twelve packs holding 18,900kg of wine for a total overall weight of 19,530k”. “That is substantially more wine for virtually the same weight,” Andrew Peace said to SMH.

To read the entire article, check out this link.