BigPond’s Pond on Second Life.
BigPond is Australia’s first major corporation to set-up shop on Second Life. Already, many major International companies are using it as a promotional tool so I am sure BigPond has the same objective in sight with it’s island, The Pond.
Although BigPond is the first major Australian company to launch a Second Life base, this is a growing trend globally, sparked by entrances from Dell, Toyota, Adidas, IBM, and Intel.
Second Life is a virtual world developed by Linden Lab in California. Initially, a client-program is downloaded to the users PC, then an “avatar” is created with a name, personality and other characteristics, to interact with others in the world. Your avatar can shop, spend Linden dollars, watch a movie, speak to others -all sorts of stuff.
BigPond didn’t make a terribly large investment to affiliate with Second Life but customers will see value in it, being part of their unmetred content network.
Some of BigPond’s support staff would help customers inside Second Life as part of their day-to-day roles, but BigPond had not yet committed staff to police it full-time.
Source: SMH
Pajago

Posted May 16, 2007
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