Wotif.com, an online accommodation booking site, has severed ties with Ninemsn Ltd.

This comes as Ninemsn and Sensis recently joined forces. Ninemsn is a portal that brings both Microsoft (MSN) and Channel 9/PBL content -particularly news- together through the one interface. Currently, Ninemsn attracts around 11-million visitors per month.

Wotif.com’s chief operations officer, Robbie Cooke said in a letter to shareholders that “The withdrawal of Wotif.com from the Ninemsn site will have no negative impact upon the Wotif.com’s financial performance.”

Without the partnership (with Ninemsn) Wotif.com is likely to see a decline in visitors. I feel we’ll see advertising attempts increased by Wotif.com in the coming months.

This week has brought big news from both US and Australian media companys. In the US, Yahoo and Microsoft are joining forces, and over here in Australia, Sensis and NineMSN.

This is going to be an interesting love triangle-or is it square- I feel. Sensis is teaming up with NineMSN which is 50/50 owned by PBL and Microsoft, and Microsoft is teaming with Yahoo which is the second most popular search engine. Sensis’ search engine, in my opinion, is a load of crap so it’ll be interesting to see whether these “mergers” lead to Sensis search being powered by Yahoo. This would be ideal, seeing No. 2 telco in Australia, Optus, is nice a cosy with Google.

Pajago